Product · M-On-Demand

The wallet hits zero.
The payment still goes through.

M-On-Demand is mobile-money overdraft — the cousin of our airtime-credit product, built for value-laden transactions. When a subscriber initiates a mobile-money payment their wallet can't fund, the platform scores them in real time, advances the shortfall, and recovers from their next inflow. Transactions that used to fail now complete.

Decisioning spec Real-time
Decision latency
< 100 ms
Recovery
Auto, T+0
Operator capital
Zero
Funding
Partner-led

One decision pipeline. One recovery loop. One reconciliation envelope. We operate every layer on the partner's behalf.

Why operators run M-OD

A new revenue line
that did not exist before us.

M-OD is one of the few products that simultaneously increases ARPU, completes more customer transactions, and brings prepaid customers a service they thank the operator for.

+3–7%
ARPU lift

Bridges the zero-balance moment that would otherwise have lost a transaction. Value the operator was leaving on the table.

−12–18%
Churn reduction

Customers who experience M-OD during a balance crisis stay longer and recharge more often. The product is sticky in the way that matters commercially.

0
Operator capital at risk

MovaPay's funding partner takes the credit risk. The operator contributes rails and brand — nothing more.

What we operate

The whole stack —
not just an algorithm.

A scoring model is the easy part. The harder parts are the things that keep finance and engineering teams up at night. We've built every one of them.

01

Real-time eligibility & limit assignment

Per-subscriber, per-event scoring. Limits move with behaviour. Decisions in milliseconds.

02

Multi-channel offer delivery

USSD, SMS, app, IVR — native to the operator's subscriber experience.

03

Recovery & retry logic

Disciplined recovery against the carrier's billing engine and voucher rails. Retries that respect customer experience.

04

Reconciliation & settlement

Daily three-way reconciliation between MovaPay, operator and funding partner. Disputes handled by humans, not tickets.

05

Fraud & abuse controls

Velocity limits, device fingerprinting, MNO-side cohort modelling. Fraud rates measured in basis points.

06

MIS for the commercial team

Live dashboards the operator's product team actually uses to plan promotions and watch cohorts.

M-On-Demand

Tell us your subscriber base.
We'll come back with a sized opportunity.

Send us your subscriber count and recharge cadence. Within a week we'll send back a tailored business case and integration plan.